401khelp - 5:39 am on Feb 11, 2004 (gmt 0)

As a user, I have never used the word "buy" when looking for a place to buy something on the internet. When I type in "blue widgets", I expect to find sites that sell blue widgets.

I'm sure you are correct that many people may be looking to purchase a "blue widget," but I don't think they are looking to purchase one online. I for one am never looking to purchase. I'm looking for information that will help me make a decision. Once the decision is make, I drive to my local store to make the purchase. The last study I saw indicated that this is pretty normal behavior. So, information is more important than finding a site that sells the product.