caveman - 7:25 pm on Feb 10, 2004 (gmt 0)

Yes, I'd say it's well established at this point that "info" is in.

We just finished a review of recent site traffic. Fully 51% of traffic came from G in the last two weeks. But this is low relative to their current share of market (at this point, still way above 50%).

A review of keywords reveals all. Many interesting combinations of kw's, most being 3+ words. But many are oddball combinations, way off of our real site topic - hence our G related conversions are *way* down...

The attempt to offer more info related results is instead returning a bunch of very odd SERP's, where the words match up to our pages but the meanings often don't. It's like someone waved a magnet over the computer.

To illustrate, people who search on "medium aqua wodgets" are finding our page on "large blue widgets". Unfortunately, people searching on "large blue widgets" are not finding our page. Presumably they are seeing SERP's about "medium aqua wodgets"...

Currently, every other major SE, and some of the minor ones, are giving us traffic with higher conversions than G. Just the opposite of what G has been saying they want.