Oh, I understand what you meant now. Yep, you are right. My apologies. I thought you meant that paying for AdWords get's you a better position in the Serps on Google...and that isn't true. But now I realize you meant to pay for AdWords. And THAT gets you on the front page, but not a ranking increase in the SERPs
Sorry about that misunderstanding!
About me? Yes, you are correct. About the quality of their product? I beg to differ.
The topic of this thread is "..what are the latest Google guidelines". AdWords is another subject altogether.