superpower - 4:26 am on Jan 25, 2004 (gmt 0)

martinibuster, --what you are talking about is cola, I'm talking about the "beverage sector".

Search is beverages, a major component of the food category (ie WWW). KO expanded by buying up other brands and introducing new products but there are still many profitable beverage companies. Many of them private. Evian for example.

Search is far from over. There is tons to be done that isn't being done. It's too easy for a knowledgeable wemaster to crack the system and search results are getting worse.

Google is not perfecting Search, they are diversifying. That leaves the possibility their focus will stray from search and search will become a weakness, that a flawed search can be exploited by a competitor with a better project.

Same as it ever was.

I'm not one for predictions but Google is in a very precarious position in my opinion. I would hardly say Search is locked up, let alone the internet is a two horse race now.