Rugles - 6:05 pm on Jan 16, 2004 (gmt 0)

>>>>>mug those customers on the way to the store

That is a crime, with a victim. Very poor analogy.

>>>>>other side

If you are talking about the Supporters Forum that is where I spend most of my time.

SEO by definition is SE gaming. Many of those spammers (or muggers as you called them) are members here. So you are flaming the same community that is helping you.

Sure Bretts guide does help your customers manage their way thru your site. But, the real reason people make all these changes and chase down all these incoming links is to increase your rankings in the SERPS, correct?

So enjoy wearing your snow white hat, I am sure it looks good on you.