steveb - 11:14 pm on Jan 13, 2004 (gmt 0)

"All the looking at Google in the world can be fruitless when we don't understand what's causing changes in the SERPs"

Not looking sure isn't going to help you more!

Burying heads in the sand is no way to go. Studying your serps every day is a clear positive with no downside. Learning to understand things better should be a daily mission for webmasters.