seomike2003 - 8:32 pm on Jan 6, 2004 (gmt 0)

PLUS...

You get a higher ROI with 3 - 5 word search phrases anyway so why are people complaining!

Here is a little conversion scale* for search term words:

1=one keyword so on...

1 - Lowest
2 - Low
3 - Fair
4 - Good
5 - Great
6 - Great
7 - Good
8 - Fair
9 - Low
10- Lowest

* This is a general scale some can be shorter and some can be longer :)

Of course this varies site per site but with the broad terms at the top you get alot of curiosity traffic and low conversions and with the lengthy search phrases at the bottom you get once in a blue moon traffic from keywords only God knew you ranked for so your conversions are low.

Looks like Google did you a favor and beefed up your higher ROI words for ya :)

Maybe you should thank them!

Unless of course you have a broad site that covered the theme of a 1 or 2 word search. Then you should be going crazy!