level80 - 6:06 pm on Dec 15, 2003 (gmt 0)
Hey if I knew of a way that I could have my website displayed in Google's SERPS in flashing bold multicoloured text with an audio file of click here when the visitor hovered over my link I probably would. ;) No, but seriously, yes I agree with you. There's always a finite amount of SEO that can be done - after that it's all how eye-catching/ innovative you can make your site look in the SERPs. Nobody can rank #1 for every keyword/ keyword combination but making your result stand out increases the visitors to it.