Evergreen - 7:14 am on Dec 15, 2003 (gmt 0)
One of my competitors uses a double arrow at the beginning of his title and he comes up #1 for about 90% of the search term related to our product. I've been trying to figure out why Google likes his home page so much for every term to the point that I wondered if the arrows were actually helping him. So, it's obvious to me the eye candy is still there and not hurting their rankings. I find it very annoying that this guy not only gets the #1 spot but also grabs a little extra attention with the arrows. If we all start using this junk, the results will look like a bunch of spam!