Hissingsid - 6:11 pm on Dec 17, 2003 (gmt 0)

I wonder if I should remove the words hotels, motels, and condos from my title and header or from the anchor text leaving just the city name. This seems to be removing the specificity of the site.

I think that there are three options for us at the moment.

1. Wait and see if there is a new update and if that does return things to the SERPs we had got used to.

2. Go through a process of trial and error (which could take months) doing stuff like you are suggesting and risking rank in other major engines.

3. Analyse what the sites in the current top 3 (or so) are doing in some depth. Put a semantics hat on and try to see the semantics code looking for context, strongly linked terms and concepts, broadly linked terms and concepts on the page on pages that link to that page and on pages that that page links to.

What I think that your site needs to look like is a little gem in a beautifull setting rather than a big fat uncut stone with big signs saying take alook at this big fat uncut stone and links from sites saying big fat uncut stone this way.

When you understand exactly what the top sites are doing then make a plan to test changing things to go a step better. This way you will do more trial and less error.

I don't think that there is any need to lose what you have in other SEs you can, with care give Google what it wants and still give Ink, and Allthe what they want. And to be fair to Google your (our, my) site may well be better for it.

Best wishes

Sid