Sunset_Jim - 5:32 pm on Dec 17, 2003 (gmt 0)
I wonder if CIRCA might apply to my situation. I have a travel destination site. Searchers almost always precede the topic for which they are seeking information with the name of the city, which consists of 3 words, for example, "great city beach." They follow this term by a keyword such as hotels or motels or condos, but rarely all three. Before Florida, a search using the city name followed by ONE additional keyword such as hotel would result in my index page appearing in the top 5 results. After Florida my index page does not appear at all in the SERPS for this search term. Strangely enough,if a search is conducted using the city name followed by THREE keywords, i.e., hotels, motels, condos, my index page appears in the top 5 as before Florida. The problem is hardly no one uses the 3-word city name followed by these 3 topic keywords in a search. These 6 keywords are used in some of the external incoming links in the anchor text and in the title and header, but not in the body text. I wonder if I should remove the words hotels, motels, and condos from my title and header or from the anchor text leaving just the city name. This seems to be removing the specificity of the site.