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Bobby - 12:21 pm on Dec 16, 2003 (gmt 0)
borisbaloney, I agree with you, it's a question of OOP for a term, and terms are much more easily singled out as over-optimized than tokens. If that term happens to be your company name and appears in the title or H1 tag (and too high in density in the body tag) THEN you get nailed! As kaled says, classifying pages as spam/not-spam depending on terms really would be stupid. If this is what's happening then getting back to the top of SERPs means de-classifying your keyword phrase from term to a series of tokens. Anybody up for a little minestrone?
Each recognized unit is marked as a term, and associated with a certain probability that the series should be treated as a unit