I guess that a technology that can "dynamically analyze a domain name" and match ads to the meaning of that domain name, might also be able to analyze search terms and decide to treat ones that it might use in its domain park to send ads for which it would receive income, differently. So differently as to cause the disaster that many of us are now seeing.
Also this "results optimized for the English language" might explain why we are not hearing complaints from non-english areas.
How long have you known that Florida was all about implementation of Applied Semantics technology?
FWIW if Google is going that commercial it may become far more profitable but it will kill itself as a search engine that people look to for honest results.