zafile - 5:27 pm on Nov 28, 2003 (gmt 0) I already checked mine!
1. There are many complains about Google's current search results.
2. Yahoo and AOL are displaying the same results.
3. Yahoo will soon replace Google as search results provider. There are 3 options for Yahoo's new provider: Altavista, Inktomi, AllTheWeb.
a. Why is Google displaying "questionable" search results?
1. To collect more income before Christmas via AdWords.
2. To obtain more AdWords clients before its IPO.
3. To send a warning message to Webmasters about using fraudulent means to obtain good rankings.
b. Why is Google risking its reputation about providing "questionable" search results?
The end user hardly notices a difference. Web site owners and webmasters are the ones who notice the differences. Therefore, the risk is low. It's even lower since Yahoo and AOL display Google's results.
Current MSN search results aren't so good. The user notices that MSN's best results are sponsored listings.
Hence, the price paid by Google to accomplish items 1, 2, and 3 from question a is low.
c. When will Google be forced to return "unquestionable" results?
1. When Yahoo changes its search results provider.
2. When MSN starts using its own search technology. [news.com.com...]
d. When will Yahoo replace Google?
December is the key date.
Because of Web logs generated by Web sites, it seems the switch could occur in early December. Altavista has been "crawling" the sites heavily since June 2003.
e. When will MSN start using its own search engine?
Microsoft will want to have a negative effect on Google's IPO. It could happen in December. However, early next year seems more logical.
f. When will "white hat" sites return to Google search results?
As soon as Yahoo replaces Google.
Current Altavista results look pretty similar to Google's results before November 20th, 2003.
Therefore, Google will be forced to provide "unquestionable" results.
As soon as Google displays "good" results again, those results will contain some anti-spam algorithms.
Therefore, it will be wise for "white hat" site operators to look for possible spam variables in their sites.
I already checked mine!