ggrot - 1:07 pm on Feb 4, 2002 (gmt 0)

Brett, I think you forget to mention (or you simply ran out of letters) an initial comprehensive keyword research step. I generally break out a spreadsheet (as well as some automated tools that speed things up) and start dropping in keywords and other information on each, such as overture tool results, number of competing directory sites in msn(looksmart) and yahoo, PR of the top sites under google, overture top 3 bids, etc. When you are starting out, you may not be able to put a page up for every keyword. For the more competitive keywords, you'll need to wait for your site to grow before you can realistically expect to target them. I find it more valuable to target the ones on which I will likely get top rankings. You'll drive more traffic in the beginning and begin to build those incoming links from people who found the site useful. You can also choose your descriptions/titles better for the directory submissions, although it takes a little practice on getting large numbers of keywords to sound normal in a description. As the site grows, you can refer back to this keyword list, and even update it if you would like, although thats not always very necessary.