For me a three word search which logically puts you right where you want to be geographically for good results has not changed for two years. We are still at number one and three. I don't make any money providing a simple listing for my customers that come to my site for another reason and we don't work on the page for better serps. We just scratch our collective heads and watch everybody below us work their butts off to beat us but nothing changes. I know that there are a lot of brighter people in this travel industry than me - so you explain it.