layer8 - 3:16 pm on Nov 19, 2003 (gmt 0)

Yes this is what I had thought, incedently the guys promoting the 'SEO does not work long-term' a) are affiliated with a link generating firm so its probably in their own interest to scare monger, b) are lining their own pockets in the process and c) may of had problems in the past...

I was a firm believer in SEO working and ongoing SEO work was like general health checks etc....My site was up for about 2 months (position 2) and then suddenly it was nuked, i.e. no where to be seen on most of the keyword phrases.

It's strange that I had not done anything to cause this, and still have page ranking so maybe it was a bug or some other problems occured when Google was updating?

Everyone says be careful of this advice or that advice, is it possible to control the position or do sites suddenly fall out of the SERPS for no reason and then find themselves back there in a few months time?. . . also what is the longest a site has stayed in the top positions for as a result of ongoing optimisation support? (based on your experiences).....