lasko - 2:31 pm on Nov 19, 2003 (gmt 0)

SEO is SEO whether its long term or not.

The idea of SEO is not SPAM EVERY OPTIMIAZATION but good decent SEO folk are more like advises for site structure and layout etc.

I don't see any difference in long term SEO and short term SEO.
(only spammers will try to make use of a little google bugs)

You build a site for a particular reason to provide and present information. Sometimes part of a business module or just for informative purposes. How you present the information depends on the audience you want to capture.

Big companies like Coca cola can do flash as their brand image is more important then being ranked 1st for Coke. However smaller companies and guides need to structure their sites in a way that all the information can be searched by any user.

Your computer files and folders are the same, structure your site like your folders and files and it can be searched more efficently.

So if your site is a big brand name don't worry, but if your a small business or guide then structure the site like your PC make it easy to search. Put A.document in A.folder and B.document in B.folder.

This is good SEO advice those who say long term SEO is waste of time does not understand the idea of SEO. You could say we are more like SEARCH ENGINE ORGANIZES.

Build you site for usability, I have studied programing to help maintain my customer base and the usability of the sites. Search Engines is just one part of the whole module.

:)