killroy - 2:18 pm on Nov 19, 2003 (gmt 0)

I don't know what "Pro's" you refer to, but It doesn't seem very professional to work on a site then abandon it and expect it to rank well for ever.

I really SEOer will realize that it's ongoing work. Because if everybody moves forward and you do not, you effectively move backwards.

Even if algorithms wouldn't change, assuming SEO lasts would also asume that your SEO is perfect and nobody can do better. If that is not so, somebody else will continue working and out-SEO you eventually... unless you seeit as a continuous effort.

SN