WebMistress - 5:21 am on Oct 10, 2003 (gmt 0)
Point noted. But at the time we make these changes we are, or at least we think we are, optimizing. It doesn't always turn out to have optimized though, does it? But I think we all understand when we say "optimizing" that we are merely trying to optimize. And how else to really optimize except to take risks such as lowering or raising keyword density, and tweaking a whole bunch of other factors. In the end, although I had to play with KW density in both directions, I reached my goal--I OPTIMIZED. So, I guess you could say optimizing is the process, and optimized is when you reach the goal.