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pageoneresults - 2:33 pm on Sep 28, 2003 (gmt 0)
Yahoogle! would bold search terms in the URI when present. For example, if I search for brand secondary keyword, the brand in the URI would be bolded. www.brandkeyword.com If I searched for brand keyword, neither would be bolded. www.brandkeyword.com If I searched for something keyword, the keyword would be bolded in the URI... www.brandkeyword.com Now, if I had a www.brandkeyword1keyword2.com domain, this is where it got interesting. I could see the brand get bolded during searches and the keyword2. But, Yahoogle! would not see that keyword1 in the middle of the URI. When hyphens were present in a URI, all terms were bolded when searched. Summation My research shows that the first and last words in a URI were visible, but nothing inbetween. If words were separated by hyphens, then all were visible. Since Yahoogle! has changed its display of the SERPs, it is hard to really test this any further. After viewing Google SERPs for years, I'm convinced that lots of hyphens may hinder a campaign. Shorter URIs are always better for the user and for the spidering SE, those that are left! ;) [edited by: pageoneresults at 4:02 pm (utc) on Sep. 28, 2003]
My previous testing ground for this used to be Yahoogle! results. Something has changed in the past 45-60 days since I last checked.