Terrier - 1:28 pm on Sep 28, 2003 (gmt 0)

I think the answer is we all want traffic every which way.
Keep it simple and with as little room for error as possible, great to get a brand-keyword name, but not crucial. I used to sweat about getting a keyword name for my area of the market. Now I dont worry about it in fact very happy with my brand name its simple and memorable!.