Powdork - 9:58 pm on Jul 7, 2003 (gmt 0)
Given your experience and knowledge about Google and SEO, do you think you can help a client's pages rank higher than other, more-relevant pages?
The first thing to go over with my clients is how they can add more content to make theirs' the most relevant or to make sure it stays the most relevant.
But in my experience, optomisation often means fixing things where someone made them unspiderable. A page about widget packages that links to 20 different packages with a js rollover that could easily be handled with css. A photo gallery about widgets where the alt text is hp318 6/03/03 (what the digital camera named it). Everything hidden behind a flash intro, etcetera. Finding the balance between design, searchability, and usability is required to keep clients coming back. Not finding the balance brings them back, for a refund.