Powdork - 6:50 am on Jul 6, 2003 (gmt 0)

Your title should clearly portray what someone will find on the page. After that you can tweak it work better with search engines. There must be some keywords you are targeting to rank well for. Your most important targeted keywords for the page should be included in the title. The earlier they appear in the title the more they will help. You have to be careful just adding keywords because you also want the title to call people to the page, since it will appear in the serps. As far as text there are many, many ways to optomise. My only suggestion here is that your text be interesting for the reader, and have your keywords peppered through. Then make sure all your content is spiderable.