skipfactor - 9:57 pm on Jun 24, 2003 (gmt 0) 1.) Add new pages.
If you've been doing well, and looking for something to do, this is the extent to which I would "optimize":
2.) Work on getting new backlinks to new/existing internal pages instead of just the home page.
3.) Follow g1smd's simple, handy-dandy advice for those hard-to-find home pages:
...every page of the site has very clear navigation to get you anywhere else in the site in just one more click...
1.) Add new pages.