Yes I agree, good article.
In the business world, there always seems to be another competitor, lurking and waiting for the opportunity to pounce on one's market share.
With the ever-growing search engine field (and the revenue), big money typically goes after big money. Whether it will be Microsoft,Sun, Oracle or a new consortium, it is just a matter of time that these or other big money groups will put together a business plan to go after a slice of the pie of search engine revenue.
Here's my bet: Within 1 year, there will be another giant come to the picture on the search engine industry. And Brett will have to start a new thread!:) WFN