nell - 5:15 pm on Jun 10, 2003 (gmt 0)

>owner of the publication did something to make that happen

Years ago a boyfriend and I were thrown out of a redneck bar for fighting. We spread a rumor to the right people that the bar refused to serve minorities and gays. As the militant minorities and gays went to the bar to see if the rumor was true, the rednecks found themselves in many, many more fights. A number of rednecks found the new patron mix not to their liking and went elsewhere. There wasn't a night the police weren't called in.

The redneck bar is now a pizza parlor.

Any adaption of the above to your problem?