non-competitive fields can still be quite lucrative for internet-based businesses. Highly specialized products which don't face much interest from big businesses can get good "free" traffic from internet.
Interestingly, 95% of small business fail *YET* 95% of business is small business. hmmm.
I believe strongly in the darwinistic characteristics of a capitalistic [Internet]market. That doesn't mean, however, that small business cant's flourish amongst big business. Like most else in this world it is about having realistic expectations.