nell - 6:35 pm on Jun 8, 2003 (gmt 0)

"money for nothin' and clicks(chicks) for free" (MTV song)

We have a site where the PPC keywords are very expensive. We found allied products with much cheaper keywords. We created a site for each of those products and added our product to them. We attract visitors to these sites via promoting only the allied products.

We increased prices on the original product as the visitors we get are not just a click away from our usual competitors. The combination of increased profit from sales and lower promotion costs make this a very viable business model.

Do a search for affiliate products allied to your product. Set up a domain for each affiliate and ADD your original product to those sites. The affiliate commissions pay the promotion costs and you have a great deal more of the web covered than any of your competitors. The great part, if the affiliate product doesn't pull it's weight drop it for another.

No matter what Google does we always have ranking sites out there working for us.