born2drv - 12:57 pm on Jun 7, 2003 (gmt 0)

As Zapatista mentioned --- the key here is to diversify. If you sell widgets, sell other things besides widgets. Or make a new widgets site that is completely different from your other one and brand it seperately, and optimize it in a completely different way.

I was putting a lot of work to change my main site's domain, overall look, funcitonality, etc. when I realized I should just leave both running. I've since also started selling a variety of other stuff and once I have 7-10 unique/stable sites I will finally be able to breath easier :)