AthlonInside - 1:52 pm on May 25, 2003 (gmt 0)

Not all links will link to Google with the word 'Google'. They can link to it with
1. Google
2. Google Search Engine
3. Google.com
3. Search
4. Search Engine
5. Here (search for it 'here')
6. Site (goto 'this site')

While in the case if you exchange links or buy links, you will usually have a heavy one site down keyword phase which Google try to detect.

And, you site will always highly optimize for it - h1, lots or repetitation ...