paynt - 5:35 am on May 20, 2003 (gmt 0)

Brett is going to bop me for these quotes but I can’t help it…

I know, we’ve all said it dozens of times and there’s nothing new here but maybe we should take another listen because seriously I don’t think most of our esteemed membership get this. You all want to make it some big deal, a conspiracy theory or a huge change in the algorithms or penalties, that’s a popular theory, to get around the idea of what Google wants. What feeds Google? Isn’t that what we all want to know? Isn’t that the key to our success these days?

My advice, you want my advice on Google? Take a great big step back and look at the big picture.

worry less about PR on the toolbar and more about rankings. – GoogleGuy

And less about rankings for high-profile phrases and more about overall rankings. – GoogleGuy

And less about rankings and more about traffic. – GoogleGuy

And less about traffic and more about conversions – GoogleGuy

Can I use that GoogleGuy, on my website?

Did everyone note this comment?

Sorry to once again draw attention to your comments GoogleGuy, I really try to cut you slack but when something as profound as this comes through I can only hope that by drawing a bit of attention to it will in turn help us all.

Two clients asked me, knowing in advance that I hadn’t been following the update, what I felt about this update, if I’d peeked in and followed what was going on. For me it’s not the updates that get my fire burning but I certainly understand why it burns in the core of many of our members. I think the core of what I found to work with Google is today as successful as it was when I first discovered it 3 ½ years ago. The problem is that what I discovered isn’t very exciting.

I find success with Google when I diversify.