Powdork - 4:08 am on May 18, 2003 (gmt 0)
Personally, i agree that you mustn't put all your eggs in one basket. Thats why I have zeal listings which rule on msn for my categories. Thats why I'm constantly out hunting for new relevant links (part of the reason anyway).
However, it is Basic Business 101 that if there is a free advertising medium, you should tap it for all it is worth. If it is going to go away unless you learn something to find out why, you should do everything you can to find out why. You should hang on to that free income stream and only let it go after a serious amount of kicking and screaming. Yes, you should diversify, and that involves PPC, paid links, offline media, etc. But when it comes to search engines, there really is only Google. It is true, Google does not owe us this income stream. I don't think anyone would complain if Google disappeared because that would treat everyone the same. The problem here is that our sites are gone but Google still loves our competition, even moreso now that our sites are not there.