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fathom - 8:20 pm on May 6, 2003 (gmt 0)
A product can be search for by many, many aliases: type, brand, usage, region, benefits, as packages or common "kits", by features, and simply for informative value. Also as a specialty items according to dates: holidays, gifts, anniversaries, celebrations and so on. Still the same old product though.
True enough Bio4ce - but you can also diversify in Google.