fathom - 8:14 am on May 5, 2003 (gmt 0)

When ever a dilemma such as this comes up the first consideration > remove yourself from the equation. Other than you recognizing a potential problem you are a simple by-stander.

The second consideration > does what you have found aid or benefit Google users?

Obviously the competitor is in the way of you more easily reaching the user... but that part is non-relevant to the issue.

If there is clearly "no benefit" for the user > report it.

However always remember that the same circumstances also apply to you... thus anyone that actually "reports" had better be on the right side of the "spam" laws... simply put -- if a competitor is dropped I am positive they will be reviewing others (just like you did) and you could be next.