chiyo - 4:03 am on May 4, 2003 (gmt 0)

We used to worr about "giving away secrets". We dont worry as whatever "concrete" info you give out this month may well be obsolete next month, or even dangarous. When you hire a professional you pay for their time in keeping up with the very latest in their area, their "instinct" gathered over many years of experience, and the "customer experience" reflected by their customer service, attention, and understanding your needs, and delivering.

In short, the "content" is just the tip of the iceburg of the "process". Same goes for other professions like medicine and law but SEO is far far more fast moving...