europeforvisitors - 8:28 pm on Apr 16, 2003 (gmt 0)

It's been said time and time again that if you're on top of the serps it's good SEO, if you competitor ranks higher then it's spam.

That's a cute saying, but it's untrue. There is such a thing as search-engine spam, and it's defined by the methods that are used, not by the success or failure of those methods.