Zapatista - 10:50 pm on Apr 14, 2003 (gmt 0)

Author Wrote: "In the marriage of search with content, money will talk. And who has the loudest cash balance of all?"

I don't necessarily think that is true. I think it is whoever is the hungriest for success. There are also a a number of search engines out there that can challenge Google as far as quality but they don't have the buzz, momentum or marketing savvy to even come close to Google with amount of daily searches.

Then there is MSN's stigma it has as the Goliath and webmasters prefer to think of themselves as the David. They will take a slingshot swing at anything MSN tries to do.

If there is going to be a serious Google challenger, it won't come from MSN. However, in the end, as with all former big name search engines, Google may prove to be their own worst enemy.