startup - 4:33 am on Mar 28, 2003 (gmt 0)
Most SEOs want to work within the guidelines established by any search engine and do try to play by the written rules. Problems start when it is discovered that there are more than one set of rules. All SEs have, and are guilty of the, "some are more equal than others" approach. The job of an SEO also includes knowing and understanding the unwritten rules which are usually dictated by the accounting department.