Hagstrom - 4:35 pm on Mar 10, 2003 (gmt 0)

GoogleGuy > I think most people would expect to see Google when they went there.

Very possible. Jens Nielsen told that he had between 3.500 and 4.000 visitors per day and yet he couldn't produce proof that he had spent a nickel on advertising.

BrandBoerge > and in Denmark, very few people had even heard about it.

The operative word is "very few" (well actually, that's two words :) )

PC Magazine had named Google among the 100 best homepages in december 1998 and Jens Nielsen was apparently very Internet-savvy - having been active on the Net since "around 1997".

At least, I find this much more probable than the "go ogle" explanation (why didn't he buy Go-ogle.dk?)