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---- SERIOUS Google update algo analysis thread.


Zapatista - 9:00 am on Mar 7, 2003 (gmt 0)


I confirm there is nothing really new to consider with this algo that wasn't important beforehand. I am still seeing one spammer and it is the kind and nature that really gets under my skin. I can forgive a lot of spam but 500 keyword cloaked redirect doorway pages burns me up.

Important algo factors for me include:

1. Quality inbound links (theme and non theme)
2. Anchor text in those links
3. Good meta title and description
4. H1 and H2 tags play a big part
5. I mention my keyword approx 7-10 times per 100 words of text.
6. Absolutely no flash on front page or any other pages. Nothing kills you faster than flash.
7. Clean code, no useless code, junk code.
8. I have a cardinal rule against putting any image on the front page and it is probably the most significant factor for me. Nothing "weighs" you down more than images. I understand for a lot people this is not possible but in my opinion - I am glad my competitors love to use 27 images on the front page.
9. Related to that: Download in 3-4 seconds max.
10. Add fresh content every month. Write one to two more pages if that is all you can do.

Summary: With those algo principles and a Keep It Simple Stupid approach to web-design - I kick butt. Working with medical sites as I do, I am glad that all my competitors who are clinics and doctors are vain with self-inflated egos and love to have big fancy image laden sites with flash on the front page and other bells and whistles because it just kills them in the serps. They would need massive links and high PR to overcome those type designs which work against them.


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