rmjvol - 6:15 am on Dec 4, 2002 (gmt 0)

kwburke said: Since Google seems to be overpowering Yahoo's own results, the decision on wether to submit to Yahoo may depend on how you are positioned with Google. ... But realize it will get you nothing other than insure that they will review your site quickly. It can't hurt but may well be a waste of money now that Google is so strong.

Hopkins said: Take care to Yahoo, If your are not listed in the good directory. You will lost your $300! Only few clicks per Month.

I've got to disagree with this line of thinking somewhat. Yahoo commands a large market share currently with no significant change in site to that. While it's true that Yahoo search results are essentially repackaged Google results, I believe there are still several reasons why a paid Yahoo listing can be a good investment.

First, for some categories the PageRank of a Yahoo listing can be worth $300 a year alone. You'll need to check the client's category to determine that.

Second, the merged Yahoo title and description has the potential to be more attractive than the snippet that comes with a Google listing. And the red arrow highlight also helps to call attention to your listing.

Third, while Yahoo rankings do essentially mirror Google rankings, I wouldn't count on that to be true indefinitely. There has been at a good bit of discussion that Yahoo will inject other non-Google results into the listings at some point time.

Bottom line, if your client can budget at least $300 annually for website promotion, Yahoo is probably a safe bet.

Rmjvol