pageoneresults - 3:23 pm on Jul 23, 2002 (gmt 0)

> So I'd question anyone who said to me, mid-2002, "use doorway pages to improve listings" with an extra bit of skepticism.

I'll agree with JayC. I think the terms doorway, gateway and/or bridge pages are now obsolete in this industry. Its 2002, not 1998!

If you've reviewed as many SEO websites that we have (over 300 in the past 90 days), you'd have a deeper appreciation for those companies who have seen the writing on the wall and have shifted their focus to optimizing existing content. If that cannot be done, then development of additional content is necessary. How that additional content is developed is key to the entire equation.

There are many SEO websites out there that blatantly advertise the creation of doorways, gateways and/or bridge pages. The way they are advertised is clearly an indication of the types of pages they are producing.

And, when you have a paragraph that follows stating that they will submit to thousands of search engines, directories and link lists, that should give you plenty of warning!