bigjohnt - 9:33 pm on Sep 21, 2000 (gmt 0)

My most current research indicates that the domain names are indeed used in the algos at the directories, if not at all of the engines. My theory, condensed from others speaking on this, is that the words are indeed indexed, if they are separated by hyphens. Without the hyphens, at best they are a "partial match" versus an additional word. They are weighted as simple body text. Subdomains count also, however long domain names containing more than one word are of less help. There is too much firepower needed to parse out all possible words. Use the hyphens, or go with subdomains. Directory and page names to the right don't appear to be worth as much.
The editors at the directories cannot edit out your domain name can they?

Beyond the engines, there is something to be said for the surfer seeing the appropriate words in your domain name. Somehow I think that a surfer faced with buying baby shoes would rather go the baby-shoes.com, or baby.shoes.com than click over to www.heresamallthatsellseverything.com

YMMV