2_much - 5:56 pm on Sep 21, 2000 (gmt 0)

I have noticed that this seems to be a current trend. A lot of highly ranked pages that I have analyzed use the keyword in the domain name. Also, I've noticed that hyphens are being used more and more...That way, the spider is able to recognize the individual keywords.

This is not as appealing to the viewers and it makes the domain name harder to remember...but, so long as the domain name is not horrible, that shouldn't be a major hindrance...Especially because domain names by themselves are not as important because over 70% of internet users rely on the search engines and directories to find what they're looking for.

So, I think it's a safe strategy to choose a keyword...include it in the URL with hyphens...and then have the site revolve around this theme and its major keyword...while, if possible, incorporating 4 or 5 other keywords in the text.