rencke - 5:09 pm on Sep 21, 2000 (gmt 0)

Hmmmmm... More interesting observations. In the example I used above, Keyword2 was a generic term. Together with Keyword1 it formed a concept from which it is chrystal clear what the site is all about. I think it is highly likely that this would have attracted lots and lots of visitors, confident that this is exactly what they were looking for - just the way rcjordan describes.

So the site draws huge crowds both due to the appeal of the url and to its great ranking. The resulting click statistics would then keep pushing it up and up, right?

(A bemused aside on the ways of the world: The reason why I was asked to analyze the sites was that an HQ type wanted to take complete control over all the far flung sites that the folks in foreign subsidiaries had opened on their own and to merge their pages into the company's main site - which places lower in SE:s than anything I have ever seen. Fortunately, the top man wanted a second opionion and brought me in.)