DrCool - 9:57 pm on Jun 12, 2002 (gmt 0)

Well thought out Lisa. It looks like you have covered most of the bases.

sometimes people have an entirely irrational focus on a specific product when they want to buy

I agree here. One of my clients recently sold a domain for $35,000 that was only worth about $300 based on Lisa's evaluation methods. If somebody really wants something all rational thought goes out the window and they feed off of their emotions.