---- Owning an Existing Keyword gTLD (BlahBlahBlah.org) and the Emerging Keyword gTLDs (.BlahBlahBlah)
moTi - 1:26 am on Dec 20, 2013 (gmt 0)
the kTLD is primarily a branding exercise
company blahblah, website blahblah, visit me on the net. do you honestly think, people would search for a dot-blahblah right away instead of the generic tlds blahblah.com or blahblah.cctld? doesn't work that way.
no, in any case you will have to throw money at ".blahblah" to get it recognized. it's counter-intutive, not top-of-mind for people who reach for your web presence. you will have to work against the habits of internet users. you could as well create and promote a completely new brand name. and what exactly will stand before the "dot" in your domain if your brand name comes after? see, you will have to promote that as well.
people are conditioned to the gtlds since 20 years now. android phones have a shortcut ".com"-key for web addresses. besides, all other new introduced tlds in the recent years were non-starters.
forget it. don't let them fool you again. it's a pure money grab.