---- Owning an Existing Keyword gTLD (BlahBlahBlah.org) and the Emerging Keyword gTLDs (.BlahBlahBlah)
ergophobe - 10:03 pm on Dec 19, 2013 (gmt 0)
my thoughts are that the keyword.gTLD will have more inherent authority than the foo.kTLD.
Unfair comparison. The comparison is foo.keyword.gTLD versus foo.kTLD or keyword.gTLD versus .kTLD
I think at current costs, the kTLD is primarily a branding exercise for those who already own the .com or have the funds to get it. If the cost drops a lot, then the game changes, but that's a ways away I think.
Look at the persistence of "www" in domain names. Completely unnecessary in 99% of the cases and has been for at least 75% of the lifespan of the web as a meaningful medium, and yet there it is. It will take some time to educate people to not automatically add .com to the end of all domains.
Therefore, I would say that if I were going to go to all the trouble of owning .keyword, I would want to own keyword.com first. I would not buy .keyword without owning keyword.com, which for the short-term at least will still hold more value.
If I could get keyword.org, keyword.net and keyword.ccTLD, I would want them (just as I might now if I had significant branding invested in the .com), but it would not be imperative.
I wonder what percentage of web pages are requested by typing a URL into an address bar and how that's evolving over time.