jmccormac - 9:34 pm on Jul 15, 2013 (gmt 0)
Not everyone jumps at the wibblings of Google and its cargo-cult SEO followers. Domain patterns generally shift on a yearly timescale and some domains will have been registered for more than one year. I've stated in the Google SEO forum here that I don't have a high opinion of those responsible for the Penguin update and consider that they have a very poor understanding of the web in general. Once Google shifted from its link based algorithmic model (which was gamed and exploited) towards feebleminded solutions that, rather than fixing the initial problems, only dealt with some of their effects, it was in long-term trouble when it came to SERPs quality. Its current approach is like trying to patch all the holes in a very large string bag with only a view of a few holes at a time. Hitting EMDs was a classic example of the limitations of Google's solutions when it comes to the problem of maintaining a clean index. Apart from the query value of an EMD, there can also be a type-in value. And Google is not the only search engine so what may not work in Google could work in Bing, Yahoo or Yandex.
I can find countless domains that are exact match even after the EMD updates